AA Ireland

Date of CCI investment: 2016

Description: Leading provider of roadside assistance and insurance broking in Ireland

Website: www.theaa.ie

Investment Team:
Peter Garvey
Esmond Greene

Status: Realised

Founded in 1910, AA Ireland employs approximately 500 people and is a market leading provider of insurance brokerage and roadside assistance services in Ireland.

The company has over 360,000 policies in force and operates across two primary segments: insurance brokerage and roadside assistance. AA Ireland is a leading insurance broker in Ireland across motor, home and travel business lines and its roadside assistance business focuses on breakdown cover for over 140,000 customers throughout Ireland.

In 2016, CCI and Carlyle Global Financial Services Partners II partnered with the AA Ireland management and acquired AA Ireland from AA plc.

During CCI’s ownership, AA Ireland completed a complex carve-out from AA plc and invested heavily in its platform to grow both revenue and earnings. In September 2020, CCI completed the sale of AA Ireland to Further Global, a US private equity firm.

Value Creation Case Study

De-risked business following complex carve-out

  • Successful delivery of carve-out from AA plc
  • Created standalone well invested business
  • Invested ~€20m to upgrade IT platform

Improved capabilities driving growth and efficiencies

  • Increased focus on digital sales including marketing, PPC and enhanced customer journey
  • Invested in new CRM system to increase cross-sell and improve customer experience

Enhanced management team

  • Grew and restructured management team to position the business for growth
  • Sourced former CEO of large online consumer focused plc to help with digital strategy
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